By Sally Hogshead
Sally Hogshead believes the best worth you could upload is to turn into extra of yourself.
Hogshead rose to the pinnacle of the advertisements occupation in her early 20s, writing advertisements that interested thousands of customers. Over the process her advert occupation, Sally received hundreds and hundreds of awards for creativity, copywriting, and branding, and was once some of the most presented ads copywriters correct from commence of profession, together with virtually each significant foreign ads award.
She often looks in nationwide media together with NBC's at the present time express and the recent York instances. Hogshead was once lately inducted into the Speaker corridor of status, the industry's optimum award for pro excellence. Her ads paintings hangs within the Smithsonian Museum of yankee History.
The technological know-how of fascination relies on Hogshead's decade of study with 250,000 individuals, together with dozens of Fortune 500 groups, hundreds and hundreds of small companies, and over one thousand C-level executives.